A Spectacular, Flaming Dud
I have a client who is eternally optimistic. He’s not annoyingly so, but it’s clear to me being optimistic is a part…
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Posts
Writing To Repel
Writing to repel, Matt? Wtf is this? Yes my friend, writing to repel is truly a thing. If you want to see…
100 Sales A Day [How To Make It Happen]
Big breakthrough this past month. A client hit the 1000-sales-a-day benchmark. (And it would be more if it wasn’t for those meddling…
The Three Silent Objections
I write a lot of sales letters, upsells and VSLs. And I enjoy reading them from other copywriters too. However, I can…
You VS “The Rules”
When you start out as a copywriter, you begin to develop a long list of rules. Dos and don’ts. You read blog…
The Case Against Templates And Swipe Files
Do you know what one of the biggest turn-offs when reading a sales letter is? Knowing what the writer is going to…
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7 Secrets To 7-Figures with Video Sales Letters
- How to turn a VSL flop into a 7-figure winner
- The most important section of your VSL (plus 3 live examples)
- 7 'anti-suck' mechanisms that force your viewers to click the buy button