Get your FREE Special Report “Your VSL Sucks!”

your vsl banner

Posts

The Three Silent Objections

I write a lot of sales letters, upsells and VSLs. And I enjoy reading them from other copywriters too. However, I can…

Read More
You VS “The Rules”

When you start out as a copywriter, you begin to develop a long list of rules. Dos and don’ts. You read blog…

Read More
The Case Against Templates And Swipe Files

Do you know what one of the biggest turn-offs when reading a sales letter is? Knowing what the writer is going to…

Read More
A stickler for details

Many copywriters work with what I call “a big rock” mindset—making sure you take care of the most important things. I’m sure…

Read More
Chicken Soup For The Copywriting Soul

In lots of copywriting courses, you’re taught to have a “You” perspective… Basically, the words “you” and “your” in copy are said…

Read More
I keep kicking myself

Everytime time I think about it, I keep kicking myself. A while ago, I wrote an email about upsells. I discussed some…

Read More
Scroll to Top