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A stickler for details

Many writing copywriters work with what I call “a big rock” mindset–making sure you take care of the most important things. I’m…

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I keep kicking myself

Everytime time I think about it, I keep kicking myself. A while ago, I wrote an email about upsells. I discussed some…

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Words Are Nano-Tasers

We’ve talked before about how when you’re emotional, whatever comes after you’re in the heat of that emotion, tends to get viewed…

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Channeling Desire

I always get inspired by Eugene Schwartz’s principle of channeling desire: “Let’s get to the heart of the matter. The power, the…

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