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The Blog
The Three Silent Objections
I write a lot of sales letters, upsells and VSLs. And I enjoy reading them from other copywriters too. However, I can…
You VS “The Rules”
When you start out as a copywriter, you begin to develop a long list of rules. Dos and don’ts. You read blog…
The Case Against Templates And Swipe Files
Do you know what one of the biggest turn-offs when reading a sales letter is? Knowing what the writer is going to…
A stickler for details
Many copywriters work with what I call “a big rock” mindset—making sure you take care of the most important things. I’m sure…
Chicken Soup For The Copywriting Soul
In lots of copywriting courses, you’re taught to have a “You” perspective… Basically, the words “you” and “your” in copy are said…
I keep kicking myself
Everytime time I think about it, I keep kicking myself. A while ago, I wrote an email about upsells. I discussed some…