What is Psychographic Segmentation? And How it can help your conversion rate optimization?
A plain and simple definition; it is a marketing strategy where you group a target audience or niche market into smaller refined targeted groups of people based on different variables or factors like gender, preferences, lifestyle patterns, personalities, location, and all the different things that make a person unique.
Some people call it behavioural segmentation, and the fact is its absolutely important that you take this into consideration for proper conversion rate optimization.
4 Steps to Smart Psychographic Segmentation for Conversion Rate Optimization.