Writing great content. Choosing the right headline. Getting people to read it. What’s next? Sometimes we tend to neglect the last and most vital part of content marketing – converting blog readers to users.
Think of it this way: increasing the conversion from your blog by even 10% gives the same result as raising the traffic by 10% or writing 10% more posts.
With small tweaks, it’s possible to double or triple the conversion rate, which is the end target. Most of the time, increasing the conversion rate can be done easily by adding a certain button or the right link.