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Persuasion

Triggering FOMO

Fear Of Missing Out. If you’ve ever been influenced by some type of scarcity play… a hard deadline, a timer, a limited…

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It gets worse…

One of the more useful phrases in a copywriting toolbox is… “It gets worse.” If you see any of my sales letters…

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Dark Sentences

Some copywriters are masters in the art of using… the bible calls them… dark sentences. These copywriters are masters at hypnosis and…

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