Been writing One-time Offers for the past few days for a new ClickBank launch.
Just as a quick reminder, here’s some must-includes when writing the copy.
No matter whether it’s for an OTO text letter or video sales letter, always…
- Make sure that little progress bar is at the top of the page to let them know they’re not in OTO hell…
- For highest conversions, use a benefit-based headline rather than a curiosity-based headline…
- In the first One Time Offer, pre-frame the entire OTO sequence as a series of “upgrades” or “accelerations”…
- Thank them for their initial purchase…
- Tell them the OTO complements their original purchase, that it’s an essential piece to complete the solution puzzle…
- Make sure there is little functional overlap between the frontend offer and the OTO…
- Give one strong reason why you’re making this offer right now…
- The best converting One Time Offers I’ve found tell people the OTO ACCELERATES results…
- No matter what, always contrast the price (I realize this can be difficult on ClickBank, but there are ways to get the job done)…
- Strongly reaffirm the guarantee…
- Make sure it REALLY IS a one time offer, that the price/product is only available this one time…
- Mild but still snarky “No, thanks” links work better than bland ones…
- The “pile on”: Ever see OTOs where they offer 10 or 20 reports for one ultra-low price? These work like gangbusters. Two keys: The value is over the top and the titles of each of the reports have to crush it.
Like that? I hope it was helpful.
Nihil Obstat (“Nothing stands in your way”),
–Matt
