How did we increase e-commerce conversion rates by 800%, with customer reviews?
We started with 5 key questions… It has become somewhat the norm to engage with reviews during our path to making a…
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10 Things You Should Test to Boost Your Website Conversion Rate
No matter how streamlined your marketing campaigns are, boosting conversions should be top of your daily to-do list. Once an advertising campaign works, companies…
Pinterest To Launch New Ad Targeting And Conversion Tracking Features
Pinterest may still be a relatively young social network, compared to rivals like Facebook and Twitter, but its advertising products are quickly…
5 Simple Steps to Start Improving Your Conversions Today—for Free
When dealing with complicated problems, people tend to rely more heavily than usual on a) other people’s advice and b) technological gadgetry….
Avoiding SEO Pitfalls During Conversion Rate Optimization
There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts!…
Fonts & Conversion Optimization: Everything You Need To Know
One of the most-overlooked areas in conversion optimization is the role of fonts and typography. Columnist Jeremy Smith explains. One of the…
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7 Secrets To 7-Figures with Video Sales Letters
- How to turn a VSL flop into a 7-figure winner
- The most important section of your VSL (plus 3 live examples)
- 7 'anti-suck' mechanisms that force your viewers to click the buy button