The #1 Question To Ask When Writing Emails
I write a ton of emails. Mostly for my clients to sell stuff. Maybe you do, too. Not to boast, but I’ve…
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Make Your Client Look Like A Superhero
… or how to beat a control like an MMA fighter whipping an opponent into submission. Sometimes I write copy for big…
One Secret To Beating The Pants Off A Control
[Note: If you really study this blog today, you’ll be pleasantly delighted to discover a true secret to creating a winning, control-beating…
How To Get People To Do What You Want
I did a consult today. The Client was lamenting how, while he was getting decent email open rates, his clickthroughs sucked. A…
How To Convert Like A Banshee
Recently, I’ve seen a stream of articles, (curiously, from respected copywriters) discussing the use of emotions in copy. All of them had…
4 Tips For Boosting Conversions With Images
Warning: I’m a copywriter. I make no claims of being a graphics designer or a photographer. However, over the years, I’ve seen…
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7 Secrets To 7-Figures with Video Sales Letters
- How to turn a VSL flop into a 7-figure winner
- The most important section of your VSL (plus 3 live examples)
- 7 'anti-suck' mechanisms that force your viewers to click the buy button