36 “My Life in Advertising” Ideas to Live By
Normally, I spend my days knee deep into “what’s working now.” But occasionally reviewing the classics has always been rewarding for me. It never…
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10 Things Your Copywriter Is Dying to Hear You Say
Copywriters crave more than just a pay-check from you. They want to feel valued, appreciated and respected as well. Here are 10…
Black Friday Promo Template
Today I saw all the retailers rolling out their holiday ads. It inspired me to write this. Be forewarned: You don’t have…
The Lazy Man’s Way (What Joe Karbo Taught Me)
About 7 years ago, I discovered a copywriting principle so powerful it makes AIDA look like the 100-year old has been it…
Attention!
I don’t know about you, but normally I see myself as simply a copywriter. However, in recent years, I’ve seen myself more…
Dark Sentences
Some copywriters are masters in the art of using… the bible calls them… dark sentences. These copywriters are masters at hypnosis and…
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7 Secrets To 7-Figures with Video Sales Letters
- How to turn a VSL flop into a 7-figure winner
- The most important section of your VSL (plus 3 live examples)
- 7 'anti-suck' mechanisms that force your viewers to click the buy button