How To Get People To Do What You Want
I did a consult today. The Client was lamenting how, while he was getting decent email open rates, his clickthroughs sucked. A…
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Posts
How To Convert Like A Banshee
Recently, I’ve seen a stream of articles, (curiously, from respected copywriters) discussing the use of emotions in copy. All of them had…
4 Tips For Boosting Conversions With Images
Warning: I’m a copywriter. I make no claims of being a graphics designer or a photographer. However, over the years, I’ve seen…
Inside My Copywriter’s Toolbox
UPDATED: June 2020 As a young boy, I remember my father was Mr. Fixit around the house. He could mend anything. And his…
6 Conversion Optimization Tools Every Optimizer should use
No matter what it is you set out to do, it’s always useful to obtain the best possible set of tools you…
The Conversion Optimization Guide to User Intent
User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is…
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7 Secrets To 7-Figures with Video Sales Letters
- How to turn a VSL flop into a 7-figure winner
- The most important section of your VSL (plus 3 live examples)
- 7 'anti-suck' mechanisms that force your viewers to click the buy button