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The Blog
Search Marketing: How a simple copy change increased conversion 21%
Serving customers effectively starts with intelligence. It’s not the kind of intelligence needed to solve Sudoku puzzles or carry home a victory…
How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies)
There’s a ridiculously simple way to increase your blog’s conversion rate by 529%. And once you know what it is, and how…
How To Optimize Your Product Pages For Conversions
Two Billion Dollars. That’s how much Apple has spent developing their retail stores. It amounts to almost $10 million per store, and…
How to Increase Conversion Rates by Building Customer Personas
There’s a scene in the movie “The Wolf of Wall Street” where Jordan Belfort, played by Leonardo DiCaprio, asks his friend to…
7 ways we increased our blog’s conversion rate by 260%
Writing great content. Choosing the right headline. Getting people to read it. What’s next? Sometimes we tend to neglect the last and…
5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page
How you can use psychological principles to spur action on your site and boost conversions. After my article on using neuroscience and psychology…