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The Blog

Copywriting Persuasion Structures

Way back when I first got started writing copy, gurus would encourage you to write letters out longhand. I tried it. I…

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How To “butter people up” to buy your stuff

According to persuasion expert, Robert Cialdini, this is one way to “butter people up”… A study was done with survey solicitors. You…

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The Greatest Copywriting Secret

Do you write angry? If the answer is yes, then you’ve uncovered one of the greatest copywriting secrets there is. Most people…

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Overcoming Friction

It used to be that every copywriter under the sun was trying to figure out how to get attention online, in an…

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Triggering FOMO

Fear Of Missing Out. If you’ve ever been influenced by some type of scarcity play… a hard deadline, a timer, a limited…

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It gets worse…

“It gets worse.” If you see any of my sales letters or videos, you’ll notice I use this phrase almost all the time….

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