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The Blog
Overcoming Friction
It used to be that every copywriter under the sun was trying to figure out how to get attention online, in an…
Triggering FOMO
Fear Of Missing Out. If you’ve ever been influenced by some type of scarcity play… a hard deadline, a timer, a limited…
It gets worse…
“It gets worse.” If you see any of my sales letters or videos, you’ll notice I use this phrase almost all the time….
The Myth Of One And Done
I’ll admit, I was lured into marketing, and more specifically copywriting, because of a fascination with the concept of “one and done.”…
#1 Thing You Need To Know About Your Customer
Are you an optimist? Odds are, if you’re a marketer, you are. If you’re not an optimist, you may not say you’re…
The Weight Loss Industry’s Secret Selling Mechanism
Seems like everyday, there’s a new weight loss offer promoted. Whether it’s a food, infoproduct, service or device, it seems we can’t get…