Copywriting Persuasion Structures
Way back when I first got started writing copy, gurus would encourage you to write letters out longhand. I tried it. I…
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Posts
How To “butter people up” to buy your stuff
According to persuasion expert, Robert Cialdini, this is one way to “butter people up”… A study was done with survey solicitors. You…
The Greatest Copywriting Secret
Do you write angry? If the answer is yes, then you’ve uncovered one of the greatest copywriting secrets there is. Most people…
Overcoming Friction
It used to be that every copywriter under the sun was trying to figure out how to get attention online, in an…
Triggering FOMO
Fear Of Missing Out. If you’ve ever been influenced by some type of scarcity play… a hard deadline, a timer, a limited…
It gets worse…
“It gets worse.” If you see any of my sales letters or videos, you’ll notice I use this phrase almost all the time….
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7 Secrets To 7-Figures with Video Sales Letters
- How to turn a VSL flop into a 7-figure winner
- The most important section of your VSL (plus 3 live examples)
- 7 'anti-suck' mechanisms that force your viewers to click the buy button