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Overcoming Friction

It used to be that every copywriter under the sun was trying to figure out how to get attention online, in an…

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Triggering FOMO

Fear Of Missing Out. If you’ve ever been influenced by some type of scarcity play… a hard deadline, a timer, a limited…

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It gets worse…

“It gets worse.” If you see any of my sales letters or videos, you’ll notice I use this phrase almost all the time….

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The Myth Of One And Done

I’ll admit, I was lured into marketing, and more specifically copywriting, because of a fascination with the concept of “one and done.”…

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#1 Thing You Need To Know About Your Customer

Are you an optimist? Odds are, if you’re a marketer, you are. If you’re not an optimist, you may not say you’re…

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The Weight Loss Industry’s Secret Selling Mechanism

Seems like everyday, there’s a new weight loss offer promoted. Whether it’s a food, infoproduct, service or device, it seems we can’t get…

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