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The Blog
36 “My Life in Advertising” Ideas to Live By
Normally, I spend my days knee deep into “what’s working now.” But occasionally reviewing the classics has always been rewarding for me. It never…
10 Things Your Copywriter Is Dying to Hear You Say
Copywriters crave more than just a pay-check from you. They want to feel valued, appreciated and respected as well. Here are 10…
Black Friday Promo Template
Today I saw all the retailers rolling out their holiday ads. It inspired me to write this. Be forewarned: You don’t have…
The Lazy Man’s Way (What Joe Karbo Taught Me)
About 7 years ago, I discovered a copywriting principle so powerful it makes AIDA look like the 100-year old has been it…
Attention!
I don’t know about you, but normally I see myself as simply a copywriter. However, in recent years, I’ve seen myself more…
Dark Sentences
Some copywriters are masters in the art of using… the bible calls them… dark sentences. These copywriters are masters at hypnosis and…